REBRANDING FOR THE UNCONVENTIONAL, FEARLESS & BRAVE
Situated in London, Toronto and New York, Northstar redefines market research through creative methods and communication. This award-winning boutique agency does not shy away from creating new research methodologies and challenging the norm. Through research and repositioning, the rebranding was done. The new identity brought out northstar’s unique positioning in the market research industry with its unconventional research methods and quirky nature.
BEFORE
AFTER
CONTENT & INDIVIDUALITY
Striking a balance between visual and heavy content was the main challenge. The website showcases northstar’s brand personality while case studies, insights and methodologies offer a deeper understanding of northstar’s unique research methods to clients.
